# Creative Media

> A marketing agency that guarantees ROI\. Over 20 years helping UK and Irish businesses grow through strategy, SEO, design and digital\.

Generated by Yoast SEO v28.3, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Branding](https://creativemediax.com/services/branding/)
- [Belfast](https://creativemediax.com/locations-we-serve/belfast/)
- [Digital](https://creativemediax.com/services/digital/)
- [Home](https://creativemediax.com/)
- [People](https://creativemediax.com/about/people/)

## Posts
- [The New Rules of the Inbox: AI, Email \& Deliverability](https://creativemediax.com/the-new-rules-of-the-inbox-ai-email-deliverability/): An overwhelming majority of B2B decision makers say their buying process starts with a referral \- 84% of them\. Not cold calls, LinkedIn ads or Google searches \- a referral\. That makes sense, with heavy industry businesses operating on trust above everything else: the work is  complex, and the consequences of choosing the wrong partner are significant\.
- [The Referral Marketing Playbook: Turn Your Clients Into Salespeople](https://creativemediax.com/the-referral-marketing-playbook-turn-your-clients-into-salespeople/): An overwhelming majority of B2B decision makers say their buying process starts with a referral \- 84% of them\. Not cold calls, LinkedIn ads or Google searches \- a referral\. That makes sense, with heavy industry businesses operating on trust above everything else: the work is  complex, and the consequences of choosing the wrong partner are significant\.
- [UX vs CRO: What bad conversion tactics are really costing you](https://creativemediax.com/ux-vs-cro-what-bad-conversion-tactics-are-really-costing-you/): This blog started as an argument\.

We're a performance marketing agency, so conversions really matter to us \- and to our clients\. When it comes to website development, everything we do is ultimately focused on converting leads, winning sales and capturing data\.
- [Is the homepage dead? How AI search is changing web design](https://creativemediax.com/is-the-homepage-dead-how-ai-search-is-changing-web-design/): AI\-based zero\-click search, PPC ads and social media are all driving huge changes in the way people use the internet\. This means the conventional ‘front 
- [Employee Advocacy: Why LinkedIn’s Algorithm Favours People over Brands](https://creativemediax.com/employee-advocacy-why-linkedins-algorithm-favours-people-over-brands/): Take a quick scroll through your LinkedIn feed and you won’t get far without seeing a post complaining about the algorithm\. Brands everywhere are lamenting lost organic reach and engagement, with company posts that used to do well now seeming to disappear without a trace\.

## Case Studies
- [Excel](https://creativemediax.com/case-study/excel/)
- [CombiLift](https://creativemediax.com/case-study/combilift/)
- [Axiom](https://creativemediax.com/case-study/axiom/)
- [Renaissance Genuine Solid Bronze](https://creativemediax.com/case-study/renaissance-genuine-solid-bronze/)
- [Beverly Creek](https://creativemediax.com/case-study/beverly-creek/)

## Gallery
- [Positive Futures](https://creativemediax.com/gallery/positive-futures/)
- [Recirkel](https://creativemediax.com/gallery/recirkel/)
- [SA Equip](https://creativemediax.com/gallery/sa-equip/)
- [WoodCo](https://creativemediax.com/gallery/woodco/)
- [Clyde – Riverside Gin](https://creativemediax.com/gallery/clyde-riverside-gin/)

## Marcus Videos
- [How Curry's Owned TikTok](https://creativemediax.com/marcus-video/how-currys-owned-tiktok/)
- [McDonalds and Burger King Have Beef](https://creativemediax.com/marcus-video/mcdonalds-and-burger-king-have-beef/)
- [Looksmaxing Your Marketing](https://creativemediax.com/marcus-video/looksmaxing-your-marketing/)
- [Stanley Cups: Proof of the Power of Social Validation](https://creativemediax.com/marcus-video/stanley-cups-proof-of-the-power-of-social-validation/)
- [Is Tesla’s Brand Bigger Than Its PR Disasters?](https://creativemediax.com/marcus-video/is-teslas-brand-bigger-than-its-pr-disasters/)

## Services
- [UX](https://creativemediax.com/service/ux/)
- [Project Management](https://creativemediax.com/service/project-management/)
- [Social](https://creativemediax.com/service/social/)
- [CRO](https://creativemediax.com/service/cro/)
- [Launchpad](https://creativemediax.com/service/launchpad/)

## Team Members
- [Aoife Killoran](https://creativemediax.com/team-member/aoife-killoran/)
- [Carolyn Henderson](https://creativemediax.com/team-member/carolyn-henderson/)
- [Naeem Dollie](https://creativemediax.com/team-member/naeem-dollie/)
- [Kiran Patel](https://creativemediax.com/team-member/kiran-patel/)
- [Claire Martin](https://creativemediax.com/team-member/claire-martin/)

## Videos
- [Demand generation: what we do](https://creativemediax.com/video/demand-generation-what-we-do/)
- [Hear from our clients](https://creativemediax.com/video/hear-from-our-clients/)
- [What’s your X? Why Marketing ROI Matters](https://creativemediax.com/video/whats-your-x-why-marketing-roi-matters/)
- [Get to Know Marcus](https://creativemediax.com/video/get-to-know-marcus/)
- [Unlock Your X: Our Expertise](https://creativemediax.com/video/unlock-your-x-our-expertise/)

## Whitepapers
- [Employee Advocacy](https://creativemediax.com/whitepaper/employee-advocacy/): A brand’s most powerful untapped social media resource for sales opportunities is its employees\. This whitepaper explores how to successfully harness your sales team and the wider workforce on social media, specifically on LinkedIn\. You’ll find practical steps, best practices, and insights into how employee advocacy humanises your brand, cuts through the noise and brings in leads\. Whether you’re just getting started or looking to level up your lead generation strategy, this guide is designed to help you unlock the full potential of your company’s LinkedIn network\.
- [The Total Guide to SEO](https://creativemediax.com/whitepaper/a-small-to-medium-business-owners-guideto-conversion-rate-optimization-cro/): Everything you need to build sustainable search traffic in one accessible guide\. Learn how to plan site structure, fix technical basics, and create content that answers real questions with clarity and depth\. Understand internal linking, local signals, and how to earn credible mentions that compound over time\. See what to measure, how to prioritise limited resources, and which tasks deliver the biggest gains for SMEs\. Straight talking advice, real examples, and a practical checklist to keep you moving\. If search is important to your growth, start with this\.
- [Winning with Email](https://creativemediax.com/whitepaper/open-click-convert-your-step-by-step-guide-to-winning-with-email/): Email remains the most profitable digital channel for SMEs  \- if it’s done right\. This guide takes you through the full journey: collecting consent, setting up authentication and avoiding deliverability traps that waste effort\. Learn how to segment your audience without adding complexity, write subject lines that earn an open and structure messages that work on mobile\. With clear advice, real examples and a practical ninety day testing plan, this resource shows how to turn every send into a steady source of leads and sales\.
- [Google Ads for Beginners](https://creativemediax.com/whitepaper/a-small-to-medium-business-owners-guide-to-conversion-rate-optimization-cro/): Spend smarter and get results you can measure with this complete guide to Google Ads\. Learn how the auction really works, how to choose keywords that match intent, and how to write ads people want to click\. Build fast landing pages that turn visits into calls, bookings, or orders, then track what matters so every pound works harder\. Includes practical budgeting advice for SMEs, simple optimisation routines, and easy fixes that stop wasted spend\. If you need more leads without guesswork, this guide shows the calm, proven path\.
- [The Total Guide to CRO](https://creativemediax.com/whitepaper/a-small-to-medium-business-owners-guide-to-conversion-rate-optimization-cro-3/): Turn more visits into revenue with a practical playbook you can use today\. This guide shows you how to spot friction on key pages, write clearer calls to action, shorten forms, and build simple experiments that lift conversions without redesigning your whole site\. See how to measure real progress with honest metrics, learn where to start if budgets are tight, and borrow straightforward ideas from real world scenarios\. If you want more enquiries and more sales from the traffic you already have, start here\.

## Categories
- [Business Services](https://creativemediax.com/category/business-services/)
- [SEO](https://creativemediax.com/category/seo/)
- [Digital](https://creativemediax.com/category/digital/)
- [Branding](https://creativemediax.com/category/branding/)
- [Content](https://creativemediax.com/category/content/)

## Tags
- [brand voice](https://creativemediax.com/tag/brand-voice/)
- [marketing](https://creativemediax.com/tag/marketing/)
- [Brand Design](https://creativemediax.com/tag/brand-design/)
- [brand guidelines](https://creativemediax.com/tag/brand-guidelines/)
- [visual identity](https://creativemediax.com/tag/visual-identity/)

## Optional
- [Sitemap index](https://creativemediax.com/sitemap_index.xml)