Combilift

Combilift has shaped the global landscape of material handling: its forklifts move everything from narrow-aisle stock to wind turbine components. The next step was brand evolution. The challenge: refine the identity without breaking the visual equity built over decades.

We redrew the logotype with exacting care, preserving the upward motion within the wordmark while simplifying its overall form. A new font system was introduced to enhance legibility and signal strength across all applications, from literature to livery. Naming conventions were restructured to support clearer recognition across the growing product range.

The brand rollout was wide-reaching. Signage, vehicle graphics, and digital assets were developed in tandem with a landmark launch at the company’s new facility - a space designed to showcase both products and purpose. At every stage, refinement shaped the process. What emerged was a cleaner, stronger identity calibrated for scale, engineered for consistency, and ready to carry the weight of Combilift’s next chapter. Explore more examples of our work in the design and branding gallery.