Client
An instantly-recognisable tourist site and a true household name across Northern Ireland and beyond, Todds Leap was founded in 1990 as Ireland’s first Off Road Driving School. Over twenty years later, this family-run activity centre attracts visitors from across the island of Ireland.
To facilitate Todds Leap's further growth within the corporate market, with a single objective of increasing bookings from both public and private sector organisations.
sales growth in corporate bookings within 6 months
Taking an established brand to the next level
An icon in the Irish tourism and leisure market, Todds Leap set its sights on growing and consolidating its position within the corporate landscape. With such a comprehensive offering from Todds Leap came the need for a comprehensive marketing strategy.
Creative Media worked in partnership with Todds Leap to create a range of branded materials tailored to the corporate market. This was combined with regular output of social media content, email marketing and paid advertising campaigns, closely adhering to a brand tone of voice carefully honed by the company over a 20+ year period.
Our work demonstrated the benefits of an omni-channel approach, leading to an impressive 67% growth in corporate bookings within a 6-month period.
Find out how we can help your businessThe Magic Numbers
Consistent and highly-targeted audience messaging with a post-COVID focus on staff welfare and remote working teams saw enquiries and conversions increase at a rapid pace.
Who worked on this project?
Meet the people who made all the difference for Todds Leap. This small but mighty team was custom-built for the client and plugged straight into their ecosystem, bridging gaps in their marketing capability and setting them on a bold new trajectory for growth.
"Creative Media have been instrumental in positioning Todds Leap as Ireland's number 1 corporate away day location. Through the excellent strategy, digital and design skills Todds Leap has been placed front of mind for key decision makers across the corporate market in Ireland. I have no hesitation recommending Creative Media to anyone serious about upping their marketing game."
Ben O'Hanlon
Owner
Todds Leap