Client
Renaissance Genuine Solid Bronze is a Texas-based company specializing in luxury, solid bronze window and glazed enclosure systems for showers and wine cellars.
Renaissance Genuine Solid Bronze needed to unlock high-value opportunities by building awareness and authority among architects, while driving sales of Windows and Doors, Wine Cellars and Shower enclosures through their dealers.
increase in average monthly sales value YOY
The right message for the right audience
Our primary task for Renaissance Genuine Solid Bronze was to grow their dealer network with a view to increasing sales volume, particularly on a newly-launched range of shower doors.
A combination of digital and organic content strategy saw results almost immediately and within 12 months, the business had secured 96 new dealers. We then turned our focus to brand awareness, specifically focusing on an audience of architects and interior designers, who play a pivotal role in specifying Renaissance Genuine Solid Bronze products into luxury residential projects.
We executed a strategy based on accurate profiling of the target audience, refining the brand voice and adjusting the messaging to specifically connect with the needs and hesitations of this group.
This approach yielded some impressive results. The dealer network and associated sales have grown exponentially, but perhaps even more importantly, Renaissance Genuine Solid Bronze saw a huge uplift in quote requests for high-value, project based sales coming direct from architects and contractors.
Find out how we can help your businessThe Magic Numbers
Renaissance Genuine Solid Bronze were able to grow their authority and build important relationships in a relatively short time
Who worked on this project?
Meet the people who made all the difference for Renaissance Genuine Solid Bronze. This small but mighty team was custom-built for the client and plugged straight into their ecosystem, bridging gaps in their marketing capability and setting them on a bold new trajectory for growth.
"We wanted a marketing firm with broad-spectrum expertise as opposed to having somebody on staff with a narrower skillset. Working together with Creative Media has created things we couldn’t possibly have done on our own."
Trevor Markham
President
Renaissance Genuine Solid Bronze