Client
As a leader in water infrastructure solutions, Excel delivers high-performance wet well and pump station systems tailored for complex infrastructure projects in the U.S.
Excel needed to strengthen both lead generation and ecommerce sales in a complex, technically demanding market. Their website needed to work harder - improving conversion rates, simplifying user experience, and turning more traffic into results. On the lead generation side, they also needed a better way to capture high-intent visitors and convert them into qualified enquiries.
Return on Investment
Excel operates in a highly specialized market, providing wet well and pump station solutions for infrastructure projects across the U.S.
Their primary challenge was increasing form fills and calls for pump station enquiries, while ensuring their e-commerce platform provided a seamless experience for customers.
Creative Media developed a data-driven SEO and PPC strategy to maximise Excel’s online visibility. We optimised their SEO and PPC campaigns, refining keyword targeting and ad copy to attract high-intent buyers. Through continuous analysis and adjustments, we ensured maximum ad spend efficiency while improving lead conversion rates.
The results spoke for themselves. In 2024 alone, Excel achieved our highest ever ROI of 155X, generating 73,554 website sessions and 1576 conversions in total. Compared to the previous year, this amounted to a 109% increase in conversions and a 93% increase in website sessions. The combination of PPC optimisation, SEO enhancements, and a user-friendly e-commerce experience allowed Excel to expand its customer reach and solidify its position in the pump station market.
These results demonstrate the power of combining targeted keyword strategy, conversion-led UX, and paid search precision in a niche B2B sector.
Find out how we can help your businessThe Magic Numbers
A data-driven approach helped Excel generate more conversions, more website sessions and significant ROI.
"We are pleased to work with Creative Media and their SEO and PPC campaign specialists like Selina, Ceysun, Cyprien, and Carolyn. Their expertise not only fulfills our campaign requirements but also enhances our brand narrative. We have the ease of confidence knowing our online presence is being managed by highly capable professionals."
Sean Sullivan
Marketing Manager
Excel Fluid Group