Client
Based in Ontario, Beverly Creek Farms is a specialist producer of ethically-farmed, all-natural lamb and beef, selling to private consumers, gourmet butchers and exclusive hospitality venues.
To maximize sales by taking D2C online, empowering customers to self-serve & freeing the sales team to focus on building stronger B2C relationships.
Combined B2C & B2B online orders in month 1
Baa-bye to cold calling
Beverly Creek’s original web setup meant that every order – whether direct to consumer or B2B for butchers and restaurants – had to go through a salesperson.
By automating D2C sales, we empowered customers to purchase and schedule convenient, in-person collection online – giving the sales team more time to nurture key B2B relationships.
At the same time, we enhanced Beverly Creek’s brand to drive better awareness of their unique farming ethos.
Launching just before the busy festive season, it didn’t take long for the results to start rolling in. Over $1000 in zero-effort D2C sales was a win we anticipated – but what we didn’t bank on was an additional $7,500 in online B2B sales as well.
By the following spring, cold calling was history, thanks to the volume of form submissions through the website.
Find out how we can help your businessThe Magic Numbers
From branding to messaging and e-commerce UX, our full-funnel approach powered a valuable inbound revenue stream
Who worked on this project?
Meet the people who made all the difference for Beverly Creek. This diverse team was custom-built for the client and plugged straight into their ecosystem, bridging gaps in their marketing capability and setting them on a bold new trajectory for growth.
"Moving to e-commerce has made us much more agile. What’s really interesting is we haven’t had to do any cold calling since the launch, thanks to the volume of enquiries coming through the site."
Brandon Males
Sales
Beverly Creek