Client
Axiom is a Canadian business specializing in temporary surface protection products for the construction industry
A full rebrand aimed at building recognition and trust in Axiom as leading industry player
increase in online sales from 2022 to 2024
Brand & messaging that cuts through in a crowded space
Axiom wanted to grow brand awareness and drive sales among medium to large commercial construction companies. We helped them stand out by developing a bold yet simple new brand identity and a user-friendly website that makes it easy for customers to choose Axiom.
Through strategic market research and audience analysis, we refined Axiom’s brand messaging, aligning them more closely with the preferences and needs of their target audience. We implemented a robust organic marketing strategy encompassing impactful social media content, engaging blog posts, targeted email campaigns, and SEO.
As a result, Axiom experienced a significant increase in brand awareness and recognition, positioning themselves as a trusted partner for both commercial construction projects and residential contractors. This led to consistent month-on-month sales growth for Axiom, with multiple record months achieved throughout the period, solidifying their market position and driving sustained business growth.
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Making Axiom the market’s go-to
Who worked on this project?
Meet the people who made all the difference for Axiom. This small but mighty team was custom-built for the client and plugged straight into their ecosystem, bridging gaps in their marketing capability and setting them on a bold new trajectory for growth.
"Creative Media has helped us consistently produce quality content keeping us ahead of the game as the market leader in our industry. We partnered with Creative Media for our new website to launch our refreshed brand, and since going live, our site users have increased by 538% with consistent leads coming through. Creative Media are easy to work with, and always keep the focus on Return On Investment. Would highly recommend!"
Sam Brierley
Sales & Marketing Director
Axiom